Post by account_disabled on Nov 26, 2023 5:17:13 GMT
That is why we have created a communication cycle for them, where, apart from farreaching personalization, we communicate directly and warm the contact to the level of friendly communication by name, adapted to the history of orders, we direct users through creative content and email to articles and rankings that are created on an ongoing basis. in this client's blog space. They are selected according to the general marketing calendar e.g. holidays, holidays, Women's Day, back to school, carnival.
These are topics that fit into cosmetics purchasing trends. Also appropriate content and communication addressed to specific groups, e.g. how to care for young skin, how to care for mature skin. It is also communication tailored to shopping stories, where we try to expand the Email Marketing List topic of specific cosmetics or product lines. How to document the success of such an implementation? Mainly after users' reactions. With already very good results, we managed to improve the open rate by almost percent. This was the main determinant for us. Our goal was not to build sales directly through this communication, and yet this communication sells.
This is an additional argument that you can also sell effectively through unobtrusive communication this is where your own marketing base is helpful. We focused on users who are already in the database. Of course, strategies have to be well thought out and you also have to think ahead, you mentioned these important marketing periods. Tell me, can we also carry out activities to expand it by managing our own marketing database? Are lead magnet tactics included? Definitely yes. If we manage a database, we certainly must pay attention to its expansion. A CRM specialist managing resources must look at the database. Data as a living organism maintain a core base of active users buyers who respond to the broadcast content, maintain it at a high level and expand it.
These are topics that fit into cosmetics purchasing trends. Also appropriate content and communication addressed to specific groups, e.g. how to care for young skin, how to care for mature skin. It is also communication tailored to shopping stories, where we try to expand the Email Marketing List topic of specific cosmetics or product lines. How to document the success of such an implementation? Mainly after users' reactions. With already very good results, we managed to improve the open rate by almost percent. This was the main determinant for us. Our goal was not to build sales directly through this communication, and yet this communication sells.
This is an additional argument that you can also sell effectively through unobtrusive communication this is where your own marketing base is helpful. We focused on users who are already in the database. Of course, strategies have to be well thought out and you also have to think ahead, you mentioned these important marketing periods. Tell me, can we also carry out activities to expand it by managing our own marketing database? Are lead magnet tactics included? Definitely yes. If we manage a database, we certainly must pay attention to its expansion. A CRM specialist managing resources must look at the database. Data as a living organism maintain a core base of active users buyers who respond to the broadcast content, maintain it at a high level and expand it.