Post by account_disabled on Dec 13, 2023 5:26:32 GMT
Let me know if this applies to you too! Google Ads marketing strategy funnel in the AIDA model We hear about marketing strategy practically everywhere the topic of business is discussed. Is it really that important? There's no way around this? Skip? In my opinion no. While you don't need technical skills and many years of knowledge based on experience to set up a basic Google Ads account acting blindly may end up throwing money down the drain. What is this whole “strategy”? How to understand it in the context of advertising activities.
Let's rely on a simple definition - it is a series of specific actions or reactions to the tasks set before us by the sales process and the client himself e.g. Problem Task low number of website views gaining traffic to the website lack of interest in photo retouching the offer promoting the value of the product large number of abandoned carts convincing customers to complete their purchases If you are reading this article you are probably familiar with the phrase "marketing funnel" or "sales funnel". If you rolled your eyes after reading this sentence - don't worry we won't delve into the topic of its creation today.
However to make it easier for you to understand its essence in terms of Google Ads and action planning let's take a closer look at its simplest form - a funnel in the AIDA model . Using his example I will explain what you can do to solve the problems you encounter and increase sales in your online store. It looks like this: sales funnel Let's assume that the top of the funnel is the so-called “cold traffic” i.e. people who do not know your brand yet and the bottom is the stage of finalizing the purchase. What is our Making people who don't know our product learn about it and make a purchase.
Let's rely on a simple definition - it is a series of specific actions or reactions to the tasks set before us by the sales process and the client himself e.g. Problem Task low number of website views gaining traffic to the website lack of interest in photo retouching the offer promoting the value of the product large number of abandoned carts convincing customers to complete their purchases If you are reading this article you are probably familiar with the phrase "marketing funnel" or "sales funnel". If you rolled your eyes after reading this sentence - don't worry we won't delve into the topic of its creation today.
However to make it easier for you to understand its essence in terms of Google Ads and action planning let's take a closer look at its simplest form - a funnel in the AIDA model . Using his example I will explain what you can do to solve the problems you encounter and increase sales in your online store. It looks like this: sales funnel Let's assume that the top of the funnel is the so-called “cold traffic” i.e. people who do not know your brand yet and the bottom is the stage of finalizing the purchase. What is our Making people who don't know our product learn about it and make a purchase.