Post by account_disabled on Dec 20, 2023 9:19:49 GMT
The environment has been vilely punished by those of us who are fortunate enough to inhabit planet Earth over the last few decades. But despite our excesses, we are all in a position to undertake small sustainable gestures from our homes and change the world for the better. This is the message of the new spot released by IKEA on Canadian soil. In the advertisement, people live on tiny "mini planets" that float in the air and from which it is possible to carry out small but significant actions such as recycling, riding a bicycle (and giving up the car), watering the plants at home and using products like IKEA 's renewable cotton duvets .
The spot has the motto "A better world starts at home" and only emphasizes that during the pandemic, when we have all retreated to our homes, "our small worlds have ended up changing into a Phone Number List universe integers. If you do not see the embedded video correctly, click here Signed by the Rethink agency, the Scouts Honor production company and the director Mark Zibert, the new IKEA advertisement was filmed on a set in Toronto over 3 days and was later completed with CGI animation by the special effects studio A52. "The universe recreated by the spot came to light in the post-production process.
While the actions that take place on the 'mini planets' were all filmed live in front of the camera ," explains Joel Holtby, partner, art director and director. Rethink creative. "This forced us to create different dome-shaped structures and decorate them with furniture using light and wind to give realism to the atmosphere of each small planet," adds Holtby. In addition to Canada, the ad will also premiere in Serbia, Croatia and Romania and will be supported by different digital advertising and outdoor advertising actions. The new IKEA spot follows the Scandinavian brand's determined commitment to small gestures in favor of sustainability ( recycling used furniture or cooking with leftovers , for example).
The spot has the motto "A better world starts at home" and only emphasizes that during the pandemic, when we have all retreated to our homes, "our small worlds have ended up changing into a Phone Number List universe integers. If you do not see the embedded video correctly, click here Signed by the Rethink agency, the Scouts Honor production company and the director Mark Zibert, the new IKEA advertisement was filmed on a set in Toronto over 3 days and was later completed with CGI animation by the special effects studio A52. "The universe recreated by the spot came to light in the post-production process.
While the actions that take place on the 'mini planets' were all filmed live in front of the camera ," explains Joel Holtby, partner, art director and director. Rethink creative. "This forced us to create different dome-shaped structures and decorate them with furniture using light and wind to give realism to the atmosphere of each small planet," adds Holtby. In addition to Canada, the ad will also premiere in Serbia, Croatia and Romania and will be supported by different digital advertising and outdoor advertising actions. The new IKEA spot follows the Scandinavian brand's determined commitment to small gestures in favor of sustainability ( recycling used furniture or cooking with leftovers , for example).