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Post by juthi52943 on Dec 25, 2023 11:06:39 GMT
Several types of machine learning techniques are commonly used in lookalike modeling. Here are simplified explanations of some of the most popular techniques: PU Learning: Positive-unlabeled learning (PU) works with data that contains only positive examples and unlabeled examples. Your starting set contains positive examples (for example, customers adding items to their cart). PU learning uses these. Positive examples to identify unlabeled examples in the programmatic Job Function Email List platform data that are similar to the positive examples. Gradient Growth Machines (GBM) : Through an iterative process, GBMs identify decision trees to predict outcomes (for example, whether a person likes to cook), detect errors, and create new decision trees that correct these errors. These decision trees typically have a single root node from which other nodes branch, and the user sets a maximum depth, depending on the objectives and the dataset. Logistic Regression. Logistic regression is a machine learning technique that helps predict the likelihood of an event occurring , subscription renewal) by identifying patterns between audience characteristics and desired attribute (subscription renewal). Random Forests: As the name suggests, the random forest technique uses multiple decision trees to make predictions based on customer characteristics (for example, whether someone will click on a link.
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